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استراتژی و مدیریت دیجیتال مارکتینگ - کی سان بای I گوگلی شو

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استراتژی و مدیریت دیجیتال مارکتینگ

استراتژی دیجیتال مارکتینگ شامل مجموعه‌ای از عملیات و فعالیت‌ها است که به طور کلی شامل موارد زیر می‌شود:

تحلیل بازار: شناخت دقیق بازار هدف، رقبا، مشتریان و نیازهای آن‌ها، ترجیحات و رفتارهای خرید آن‌ها.
هدف‌گذاری و نیازسنجی: تعیین اهداف مشخص و گروه‌ های هدف که می‌خواهید در فضای دیجیتال بر روی آن‌ها متمرکز شوید.